Goal

Launch and establish Johnny’s Italian Steakhouse Annual Wine Expo as a highly anticipated and successful annual event, aligning with the restaurant’s upscale brand and attracting hundreds of attendees each year.

Overview

Collaborating closely with restaurant management, I curated all event collateral and managed comprehensive print and digital marketing efforts, ensuring alignment with Johnny’s Italian Steakhouse’s upscale brand.

From designing posters to managing ticketing and social media promotion – every element was carefully crafted to enhance the event’s prestige and appeal.

Tools

Illustrator, InDesign, Photoshop, Volume One Tickets

What I Learned

This project provided invaluable lessons in generating excitement and anticipation for an event, ensuring its consistent success and high attendance year after year.