Goal

Redesign an existing package to enhance usability and brand alignment.

Overview

I chose to revamp the packaging for Kwik Trip’s Kwikery Bake Shop to ensure it resonated with the company’s esteemed reputation as a Midwest staple.

Recognizing the disconnect between the existing packaging and Kwik Trip’s well-established brand identity, I developed a new logo, brand colors, bakery illustration set, and package design for the Kwikery Bake Shop.

Tools

Illustrator

What I Learned

This project presented unique challenges. It required accurately capturing Kwik Trip’s established brand essence through their Kwikery Bake Shop sub-brand.

Through this process, I gained a deeper understanding of brand representation and expanded my package and print design skill set.