Goal

Increase Johnny’s Italian Steakhouse’s category placements in Volume One’s Best of The Chippewa Valley reader poll with targeted campaigns, fostering community recognition and engagement.

Overview

Volume One’s Best of The Chippewa Valley is a prestigious annual reader poll in Eau Claire, offering locals the chance to vote on categories like “Best Restaurant For Steak” and “Best Upscale Restaurant.”

I organized dynamic social media, email, and print campaigns to encourage guests to vote for Johnny’s Italian Steakhouse. Post-announcement, I executed follow-up campaigns to express gratitude for the recognition.

Over four years, these efforts increased Johnny’s category placements from four to eleven, highlighting the restaurant’s growing presence and popularity in the community.

Tools

Photoshop, InDesign

What I Learned

This project honed my strategic campaign planning skills and emphasized the power of community engagement in bolstering brand recognition and loyalty.