Goal

Enhance awareness and participation in Comprehensive Health & Wellness (CHW) services among Wisconsin National Guard Service Members (Army and Air Force) by distributing targeted marketing packages.

Overview

As the project manager for the CHW marketing packages, I coordinated the distribution of materials to all Wisconsin National Guard armories. Each package comprised of two retractable banners, informational booklets, and flyers – all tailored for print.

I led the conceptualization, design, and execution of all materials, refining the CHW brand strategically to align with their mission and resonate with their target audience. Clear and cohesive call-to-action prompts were integrated into each component, ensuring the effective promotion of CHW services with maximum impact.

Tools

Illustrator, InDesign, Photoshop

What I Learned

My role as project manager taught me to trust my experience and capabilities, instilling confidence in my abilities as a leader, graphic designer, and marketing professional.