Goal

Craft a versatile logo and brand identity for seamless integration across print and web that resonates authentically.

Overview

I set out to create a dynamic brand identity that mirrors my passion and expertise in print and digital marketing design.

The final design set features an adventurous color palette and bold typeface, while the logo icon integrates the letter ‘M,’ a fountain pen, an open book, and an envelope – embodying my professional niche.

Tools

Illustrator, InDesign, After Effects WordPress

What I Learned

The key lesson was establishing a personality to structure my brand around before diving into the design process.

Through iterative revisions, my logo, color palette, and iconography harmonized, crafting a standout brand identity.