Goal

Develop an online presence for the fictitious Boundary Waters outfitter, Portage Trail Outfitters & Resort, from conceptualization to execution.

Overview

In crafting this multi-page responsive website, I focused on capturing the inclusive essence of Portage Trail Outfitters & Resort—making the Boundary Waters Canoe Area (BWCA) a place where everyone is welcome, not just an exclusive few. I aimed to ensure visitors felt the excitement of trip planning rather than being overwhelmed.

To convey this message visually, I chose bold and lively colors, images, and patterns, injecting a sense of fun and approachability into every aspect of the website. Each design choice reinforced the idea that the BWCA is accessible to everyone.

Tools

Illustrator, Photoshop, Dreamweaver, HTML & CSS

What I Learned

This project provided valuable insights into crafting a distinctive brand and online presence. Through competitor analysis, I identified industry standards and target markets. Prioritizing website conventions, I focused on delivering a seamless user experience.