Goal

Develop an inclusive recruitment campaign for Larson Companies, a Midwest-based commercial real estate development and property management firm specializing in hospitality, lodging, food and beverage, office, and retail industries. 

Overview

Teaming up with the Director of Human Resources, I led the campaign to highlight Larson Companies’ diverse job opportunities. Using business cards, flyers, and a paid social media video ad, we aimed to attract internal and external candidates effectively.

Tools

Illustrator, InDesign, Premiere Pro, Meta Business Suite

What I Learned

I developed skills in video production, copywriting, and campaign organization, which contributed to successfully promoting diverse job opportunities within Larson Companies.