Goal

Create an engaging video optimized for Gundersen Health System’s social media platforms, aligning with their existing brand standards and marketing campaign ‘Healthy Feels Like.’

Overview

Through research of Gundersen’s ‘Healthy Feels Like’ campaign, I curated stock videography to depict diverse La Crosse Winter experiences – aiming for a relatable, family-oriented, yet adventurous narrative in line with the campaign’s tagline, leaving viewers inspired.

Tools

Illustrator, After Effects

What I Learned

This project was my first dive into Adobe After Effects. As I learned how to navigate the editing program, I also honed my storytelling skills through a concise video narrative.